In the UK alone it is estimated that more than 50% of the population has a presence on Facebook. The convenience of having so many potential customers on just a single platform alone is obvious, but more than that, it is the nature of user sharing that really displays social media’s worth – good content that users like to read is more likely to spread on social media since users carry some of the legwork by sharing it themselves. Popular content on one social media platform is also more likely to be shared on another platform.
If you have content that is being shared and discussed on social media platforms, it then provides more and more opportunities for search engines to find you through keyword searches and therefore more opportunities for people who are interested in your business or services to find you. SMM can serve to magnify the positive effects of SEO by helping to associate your business with keywords through social media networks. Co-ordination between these two different services is vital to ensure the correct associations are made and that your website’s visibility is maximised.